Small Business Trends Magazine | Marketing Edition | October 2015

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By: Small Business Trends


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Small Business Trends Magazine | Marketing Edition | October 2015

downloadable

By: Small Business Trends

This is a marketing edition for small business owners and their staff.

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“It was the best of times, it was the worst of times....”   

That famous opening line by Charles Dickens could apply to the marketing power of the Internet.

On the one hand, our small businesses today have a more level playing field, with access to many of the same marketing tools as much larger corporations. We also can reach wider markets than ever before, becoming global while we’re still startups. That’s leverage!

But even a “glass half full” optimist like me can see the marketing challenges the Internet has ushered in.

Online reviews make monitoring our business reputations a matter of prime importance.  

Then there’s the complexity. Marketing online depends on mastering technology tools that may  have a steep learning curve. The sheer number of tools is mind-blowing.  

And tools and platforms don’t stand still -- we face the challenge of staying up to date.

Those who win at marketing today are those who harness online technology.

That’s why we devoted this month’s issue to marketing tips and tools.    

We help you save time with social media, with 26 meaty tips.Then we take a deep dive into advanced strategies for Instagram and Facebook marketing.  

 Content is king online so we offer 45 tools and apps for content marketing.  

And remember, marketing and selling online is just as much an opportunity for service businesses as for product businesses. We share ideas for how to increase your revenue through packaging up and marketing your expertise and services.

And there’s much more -- check it all out.  

Wishing you much success,

Anita Campbell, CEO and Publisher

PS, check back next month for the Business Planning Edition of the Magazine in January. For a copy of our Editorial Calendar, visit http://sbt.me/3qo.

Interested to advertise on Small Business Trends Magazine, visit http://bit.ly/1O4QTIO

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