How to take Perfect Product Photos


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How to take Perfect Product Photos


By: Meylah Blog

How to take Perfect Product Photos for your Online Business


One major drawback in online shopping is that the customers don’t have the luxury of the touch and feel of the products they choose to buy. Here, ‘seeing is truly believing’ and the customers’ decision is mostly driven by the images you have provided of your products. A good photograph speaks for itself and the sale is directly proportional to the visual appeal of the products displayed on your online storefront. Hence, coming up with the best way of photographing your products is critical to your business.

Professional photographers are way too expensive and that too when you have only a handful of products, hiring a pro is not feasible. You can be your own master photographer. All you need is a decent camera, appropriate lighting, classy background and a few tips. You can get the first three with little trouble and here are the tips you need.


If you want to, you can even use your Smartphone camera, though it is not advisable. If you know how to use a DSLR or an SLR camera, that would be really good. It is still fine even if you have a 12 megapixels or more point-and-shoot digital camera. Nikon, Canon and Sony are some of the best brands. Buy one that comes between $300 and $500. This will have optimum features to fulfill the product photography needs. An important thing to remember is to use a tripod or a gorilla-pod. Without a tripod, even the minute hand tremors can blur the image. While using the tripod, it’s better to set the timer so as to remove any chances of blur.


Remember, the flash on your camera does not take care of all the lighting aspects! It is perfect for everyday use, but not for product photography. Mere flash will not provide adequate lighting and hence the end result could be mediocre. So, keep your flash off. The best option is natural light, i.e. sunlight. If it is possible organize the shoot in your backyard or balcony, this will let you capture the products in their original color. You can even setup a table near a window during the daytime and use the natural lighting. If it is not possible to bank on the natural light, then you can other lighting arrangement that can be got on rent. Remember to use soft light while shooting indoors. When the size of the light is larger than the size of the products, it will cast soft shadows. This gives the photographs the professional look that you crave.


Capturing the right color of the product is very important and rather difficult. When you are selling clothing and related accessories, this is even more important. In the US, about 25 percent of the clothing and accessories sold online is returned. In this, about 7 percent are returned because the color of the product does not match the color it had in the image. Improper light used during the shoot and the shoddy photo editing are the main reasons for this. Be particularly careful about color. While taking the photos and while working on them in photo editing software, keep on comparing the actual product with the photo. Make sure you have captured the right color. Refrain from artificially enhancing the color in order to make it more visually appealing. Before uploading the image do a double or triple check to make sure that the color is spot-on.


White is the perfect background for product photography. With a few paper clips and craft papers you will be able to create the background of your need. Put in a little more effort and you can even create the ‘infinity curve’. This is not a guideline to live with, if you feel your product requires a different color background then feel free to try. While taking product photos you need nothing else in your frame but the product. But the concept photography requires a little more creativity and there will be other things in the frame. Still, keep the background distraction-free. Avoid things that do not really enhance the look and feel of the featured product. The focus of the buyer has to be on the product. No background accessory should standout or pop out and grab attention more than the product.


Take a lot of photos, way more than you think you will ever need. Experiment with all angles and options. You never know how useful and creative those extra photos can be. Also, close-ups and micro shots will help your customers better absorb the details while improving the aesthetic quality of the images. You can use software like Adobe Photoshop to give the final touch to your images, but for an amateur designer they are as complicated as a DSLR to an amateur photographer. You will end up spending hours figuring it out. Better use software like Adobe Photoshop Elements, which is much easier to use. Keep the final touch minimal and always keep the color original. Misleading the buyer about color and feel of the product has to be avoided.

So, how amazing are your photos going to be?


Related articles:

How to take great pictures for your online store

How to use daylight and flash to make your products stand out


Image source: Jen Badalamenti

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