Here are some of the other informational topics and features of this eGuide:
• What are wholesale-only “Trade Shows”?
• The trade show business model (and how it differs from retail shows)!
• How to determine success (the numbers)…
• Reasons to exhibit at wholesale shows!
• Costs and fees (upfront, hidden, and incidental) and how to SAVE!
• The REGISTRATION process (and timing)
• How to choose a booth location (absolutely critical)
• Adventures in pre-planning
• Expectations and reality when you do your first show…
• Building and designing your exhibit
• Tips for exhibiting and operating your booth
• Marketing: Pre show, during the show and post show
• Advertising opportunities AT the show
• My TOP TEN marketing tips list
• The future of trade shows
